Beyond Coffee
Back when Flat White started, it had a vision of introducing specialty coffee to Qatar, and throughout the years, the brand grew with and for the community. It expanded, and now, it’s beyond coffee in every possible way.
MISSION
To provide a space where… The coffee is made with passion Food is cooked to nourish The ambience is welcoming And most important of all, a space where people serve with delight
VISION
To be the first Qatari speciality coffee shop with a global presence, known for its superior quality coffee, wholesome food, and memorable experience
Values
Authentic engagement with our community and other businesses
Four pillars
Coffee
We prepare excellent espresso- based drinks and brew coffee in the best methods, using only the highest quality equipment and ingredients to deliver noticeably superior products. Our baristas are highly trained professionals and qualified to make you the best cup of coffee.
PEOPLE
Drinking coffee is an international culture and a shared love for all humans. We are all about people. They are the reason behind what we do. Our coffee is made and the hands of skilled people, and served to people who come to Flat White to pursue a better cup.
aRT
We celebrate and encourage creativity in all its forms. Our coffee shops act as a space to showcase art done by local artists, and our brand guidelines incorporate customised illustrations commissioned to artists.
CULTURE
We believe in diversity and bringing different cultures in one place. This is evident in our people, coffee bean origins, food and ingredients, books on our shelves and the community collaborations we have done.
sustainability
Protecting the environment and sustainability have always been core values of our business. We take it as our mission to protect the environment by reducing the use of plastic and celebrating recycling. Most of the materials we use are recyclable, and we have worked in the past two years on creating marketing campaigns to raise awareness of sustainability like offering discounts to our customers and encouraging them to use reusable cups. We also have worked with many environmental entities in Qatar to hold talks for our guests about sustainability